The scoop: WWE and Final Preventing Championship proprietor Enterprise Workforce will merge to shape a public corporate that “will likely be smartly situated to maximise the price of our mixed media rights,” mentioned International Wrestling Leisure chairman Vince McMahon.

• The deal values the mixed corporate at $21 billion and is a significant step towards better consolidation within the leisure trade.

WWE and UFC viewership: Fight sports activities {and professional} wrestling are ceaselessly siloed into their very own, separate class when speaking about sports activities viewership, however they’re robust forces with massive, rising audiences.

• WWE is seen by means of 11 million enthusiasts, in line with its site, and its “various target audience spans generations of enthusiasts.” It claims that its announces are seen international by means of over 1 billion families each and every week.
• The UFC’s viewership is tougher to pin down because of its pay-per-view style, however since Enterprise bought it in 2016, audience and revenues have reportedly grown to file ranges.
• Whilst there’s certain to be some crossover between the 2 sports activities beneath shared possession—mixed-martial arts personalities have up to now gave the impression in WWE occasions—the WWE is geared toward a huge, circle of relatives demographic, whilst the UFC is all in favour of adults.